The fashion industry has a considerable influence on the way people dress and express themselves.

 

As fashion is driven by trends within and without the fashion industry, fashion blogs and other new-found media outside the control of conventional establishments, represent a disruptive innovation to the social dynamics of mass media and fashion consumption in contemporary consumer society.

 

Ellis’ work hence brings to light an eclectic in-depth documentation of a collection of fashion photographs found in this new media age, with the images subsequently becoming a digital SS18 lookbook of current trends.